On August 29, 1970, more than 20,000 Mexican Americans march through East Los Angeles to protest the Vietnam War. The Chicano Moratorium, as this massive protest was known, was peaceful until the Los Angeles Sheriff’s Department entered Laguna Park, sparking violence and rioting that led to three deaths. The Chicano Moratorium is now remembered both as the tragic end of one stage of Chicano activism and as a moment that galvanized and inspired a new generation of activists. The march was planned as an entirely peaceful demonstration in support of peace and in protest of the Vietnam War, which claimed Latino lives at a disproportionately high rate. As demonstrators assembled in the park, the owner of a nearby liquor store called the police on some Chicano customers in the fear that they might begin shoplifting. When the sheriff’s department responded, it assumed the protest had led to looting, and before long the police were storming the park with tear gas. Three people died and hundreds were arrested as riots spread throughout East LA. Among the dead was Ruben Salazar, a Los Angeles Times journalist often referred to as the voice of the local Chicano community; he was hit on the head with a tear gas canister. Salazar’s death, in particular, sparked outrage, and many believe that the police or the FBI, whose agents were present for the march, used the chaos as cover for the assassination of a prominent voice of dissent. Many viewed the violence and Salazar’s death as a loss of innocence for the Chicano movement. For many, however, it was the beginning of a lifetime of activism and a moment that would forever encapsulate the community’s struggle for racial equality. Many prominent Chicano artists, activists and politicians were present at the rally. The former Laguna Park is now called Ruben F. Salazar Park.