In 1907, the “first British theatre devoted entirely to the display of living pictures” was indicated in the Kinematograph Weekly. What the magazine regarded as Britain's first theatre turned full-time cinema, was named as being the Balham Empire, which had “opened its doors a few weeks since.” Elsewhere, the entertainment tide had clearly been turning as some existing theatres had mixed showing moving pictures along with their live entertainment. The Balham Empire began as the 900-seat Balham Music Hall in 1890 in a south-west London building converted from use as a swimming pool. In 1907, renamed as the Empire Cinema, it began showing, according to the article, “a program of pictures” from Pathe Freres, “lasting about two hours, and consisting of a very fine selection of their best productions.”«[The first British purpose-built cinema is given in another source as Central Hall, Colne, Lancashire, opened 22 Feb 1907. Cinema Omnia Pathé opened new in Paris on 1 Dec 1906.]