In 1959, the Morris Mini-Minor was introduced by the British Motor Corporation. The car, popularly known as the Mini, remains successful over five decades later. It became a landmark in automotive design because it was only 10 ft long, yet seated four passengers, and one of the lowest priced cars on the market. Its innovative designer, Alec Issigonis, saved space by mounting the engine transversely which elimiated the interior space taken up by a transmission tunnel. Issigonis believed that “when you're designing a new car for production, never, never copy the opposition.” and created a vehicle that carried the greatest payload in the smallest practical space. It had all-independent suspension, good fuel economy, fast acceleration, maneuverability and ease of parking.«